Jennifer lopez and marc anthony have established fashion lines developed for and sold only through kohl's department stores nationwide. kohl's secured these lines to attract a particular market segment and build loyalty to these product lines, which will ultimately generate repeat traffic to the store since these brands cannot be purchased elsewhere. their distribution arrangement can best be described as:
Exclusive distribution occurs when a manufacturer authorizes by contract the exclusive sale of a product or service to a single distributor. It is a marketing strategy that must be well implemented to be effective, it is essential that the manufacturer carefully selects a distribution network that has a strategy similar to the image the product wants to convey to customers, so the product image is preserved, and the effectiveness is more guaranteed.
Explanation: In simple words, it refers to an arrangement in which the manufacturer gives an exclusive right to a distributor to sell his or her product. No other distributor can sell that product in the market.
In the given case, Jennifer and Marc have given special right to Kohl's for selling the special fashion line they have established.
Hence from the above we can conclude that they have exclusive distribution arrangement.