B: Show them your product has value.
I just got 100% on this quiz
If your target audience is parents, then show them that your product has much value in your ad for maximum appeal. Parents values are more trustworthiness of the product than how it looks visually.
show them your product has value
The value of a product would appeal to parents most.
Hope it helps. <3
hope that helped
i think its c or d, its been awhile since i read this book